I have worked in the fragrance industry for almost all of my career. It is my passion and I care deeply about all of the brands that we stock at Roullier White - it is the talent of these wonderful perfumers that has taught me so much and given me so much joy. However I recently realised that the most important question is almost never addressed by the perfume houses and that is:
‘How does a fragrance make you feel?’
This is what we all really want to know. Perfume is not a long shopping-list of ingredients nor an ephemeral title hinting at desirability. We are all multi-faceted personalities and need an olfactory wardrobe that is multi-functional and fulfils the needs of our daily lives - a scent to make us feel empowered and successful or inspired, glamorous or stylish.
And so the seed of the 'St Giles' collection was born and I have spent the last three years creating 5 scents with the help of my friend and the master of innovative luxury fragrance, Bertrand Duchaufour. The collection is designed to stimulate and amplify the different aspects of our character and celebrate the elements that make us who we are, combining the reality and fantasy of our nature.
This has been a labour of love, born from over 20 years of experience, learning not only from the greatest ‘noses’ on the planet but from our customers how to communicate the power of fragrance to affect the way that we feel.
So thank you - I hope that you love them and find a part of yourselves in each!
Michael Donovan - Roullier White