The Scent ot Inspiration
The written word is one of life’s great joys, from novels and poetry to newspapers and magazines, online content and the new cultural commentators of social media. Words have the greatest capacity to effect change. This fragrance, inspired by the talented writers that use their imagination, creativity and vision to enrich our lives, will aid concentration and summon the muse!
Rosemary stimulates memory performance and its bitter-green intensity provides the focus for this perfume. The scent opens with fresh ginger, rosemary absolute and the focusing sparkle of aldehydes. Clary sage adds ‘sweat of the brow’ as great writing isn’t always easy(!) and there’s a dash of uplifting, inspirational rhubarb. At the heart lies a leather/frankincense resin mélange, a reference to the almost mystical moment when the words flow and the piece appears to write itself. At the base lies an inky note achieved with castoreum absolute plus sandalwood, cedarwood from the Atlas mountains and driftwood.
I have worked in the fragrance industry for almost all of my career. It is my passion, and I care deeply about all of the brands that we stock at Roullier White - it is the talent of these wonderful perfumers that has taught me so much and given me so much joy. However I recently realised that the most important question is almost never addressed by the perfume houses and that is:
‘How does a fragrance make you feel?’
This is what we all really want to know. Perfume is not a long shopping-list of ingredients nor an ephemeral title hinting at desirability. We are all multi-faceted personalities and need an olfactory wardrobe that is multi-functional and fulfils the needs of our daily lives - a scent to make us feel empowered and successful or inspired, glamorous or stylish.
And so the seed of the 'St Giles' collection was born and I have spent the last three years creating 5 scents with the help of my friend and the master of innovative luxury fragrance, Bertrand Duchaufour. The collection is designed to stimulate and amplify the different aspects of our character and celebrate the elements that make us who we are, combining the reality and fantasy of our nature.
This has been a labour of love, born from over 20 years of experience, learning not only from the greatest ‘noses’ on the planet but from our customers how to communicate the power of fragrance to affect the way that we feel.
So thank you - I hope that you love them and find a part of yourselves in each!
Michael Donovan - Roullier White