Dress To Impress
People that can put clothes together are fascinating - it is a great talent. Some can throw on a pair of jeans and a white shirt and look a million dollars. The uber stylish look at the world in a slightly different way, using clothes to communicate with their choice of fabric, cut and colour. They make the world more beautiful and interesting. This is a fragrance for them that is sleek, polished and a bit of a show off - it stands out, not because it is loud but because it is beautifully put together. Chic, timeless and a trifle eccentric, as all great stylist’s undoubtedly are!
The catwalk excitement that jumps from the bottle is bitter orange bigarade combined with the flashbulb glamour of aldehydes and the cleverly coordinated separates of rum and a mango accord! The heart is full of flair with sacred palo santo and frankincense plus the edgy haute couture bite of tamarind. An elegant base is conjured from two cedars from Morocco and Virginia, a smooth tobacco absolute, oakmoss, musk and a trim of vanilla cream. Sartorial splendour !
I have worked in the fragrance industry for almost all of my career. It is my passion, and I care deeply about all of the brands that we stock at Roullier White - it is the talent of these wonderful perfumers that has taught me so much and given me so much joy. However I recently realised that the most important question is almost never addressed by the perfume houses and that is:
‘How does a fragrance make you feel?’
This is what we all really want to know. Perfume is not a long shopping-list of ingredients nor an ephemeral title hinting at desirability. We are all multi-faceted personalities and need an olfactory wardrobe that is multi-functional and fulfils the needs of our daily lives - a scent to make us feel empowered and successful or inspired, glamorous or stylish.
And so the seed of the 'St Giles' collection was born and I have spent the last three years creating 5 scents with the help of my friend and the master of innovative luxury fragrance, Bertrand Duchaufour. The collection is designed to stimulate and amplify the different aspects of our character and celebrate the elements that make us who we are, combining the reality and fantasy of our nature.
This has been a labour of love, born from over 20 years of experience, learning not only from the greatest ‘noses’ on the planet but from our customers how to communicate the power of fragrance to affect the way that we feel.
So thank you - I hope that you love them and find a part of yourselves in each! Michael Donovan - Roullier White