α – a soft, mildly ambery woodsy fragrance that really lasts well, made with seven synthetic materials, completely clear in colour. Some of the beautiful aroma molecules we use here are more expensive than most naturals.

British perfumer and yoga instructor Sarah McCartney has combined her two passions in this unique collection of holistic fragrances designed to help connect mind, body and spirit.

For those passionate about natural ingredients, choose from seven100% natural botanical perfumes and for those with allergy issues she has created two fragrances, Alpha & Beta from hypoallergenic synthetics that can be worn separately of layered together.