Inspired by Yves Klein’s ‘Monochrome’ series of paintings exploring his own particular shade of blue and referencing the work of surrealist René Magritte, This Is Not A Blue Bottle by Histoires de Parfums plays with popular perceptions of perfumery. Stylish simplicity and clarity of concept take precedence over the unnecessarily dramatic and overblown, a modern masterpiece of restraint and minimalism.
Eschewing loud labels in favour of a silent, sleek silhouette that speak volumes, This Is Not A Blue Bottle is the epitome of carefully considered design.
Top: Orange, Aldehydes
Middle: Geranium, Honey
Base: Amber, Musk, Patchouli
Histoires de Parfums is not what one might think, ’Histories’ of perfume, ‘Histoires’ translates as the ‘Stories' of Perfumes. That is what this range is all about; the stories. Histoires de Parfums is an olfactory library, a set of volumes telling the tales of famous characters in terms of fragrance rather than words. Histoires de Parfums is the brainchild of Gérald Ghislain, the ‘author’ – as he describes himself – who by employing his abundant imagination was able to bring his cast of characters alive, allowing them to jump out of the bottle rather than off the page, the measure of a great writer. Like all perfume houses selected by Roullier White, Histoires de Parfums maintains uses only the finest raw materials and good quality, heavyweight bottles, beautifully boxed. Born in the South of France and brought up in Morocco Gérald Ghislain, a graduate of the Institut Supérieur International du Parfum, grew up surrounded by exotic scents and with a Mediterranean passion for all that is good in life. This passion is evident in each of Ghislain’s Histoires de Parfums creations; each one is a work of art.