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Book - Icons Of Mens Style By Josh Sims

Book - Icons Of Mens Style By Josh Sims

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'Icons Of Men's Style' is a book by an old friend of mine Josh Simms. Josh is one of the UK's foremost experts on Menswear and has written for the most respected tomes in the world, from GQ to The Financial Times. I have always found his writing inspirational - full of passion and great research  - so I was excited to get hold of a few copies. It does not disappoint and combines style with history which is a great combination. This book reveals the provenance of all of the staples of the gentleman's wardrobe, from the duffle coat to blue jeans and is utterly fascinating. For example did you know that the humble T-Shirt was created by the American company Hanes for US Navy personnel at the beginning of the Twentieth Century and was subsequently adopted by sportsmen and bikers? This book is crammed with information on the evolution of Menswear and highlights the definitive pieces, often designed by a single company or brand, for specialist use. As I was tearing through it I realised that I had helped Josh with his research for this publication many years ago when he was looking at the invention of the button-down shirt by Brooks Brothers (an old client of mine) which made me very proud. An excellent read for those interested in the garments that shaped the way that we dress today.

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