The history of 4711 dates back over two hundred years. With a company name like that there is an obvious marketing opportunity that only comes around once every 100 years.
Today; 04:07:2011 4711 have seized the day with the launch of the company's new cologne 4711 NouvEAU.
4711's NouvEAU Eau de Cologne is a modern take on the traditional Eau de Cologne, with fruity top notes of litchi, blackcurrant and yuzu around a core of geranium, heliotrope and evodia on a base of sandalwood, tonka and musk.
Notes
Top: Lytchee, Blackcurrant, Yuzu fruit
Middle: Evodia, Geranium, Heliotrop, Peony
Base: Sandelwood, Tonka bean, White musk
