The history of 4711 dates back over two hundred years. With a company name like that there is an obvious marketing opportunity that only comes around once every 100 years.

Today; 04:07:2011 4711 have seized the day with the launch of the company's new cologne 4711 NouvEAU.

4711's NouvEAU Eau de Cologne is a modern take on the traditional Eau de Cologne, with fruity top notes of litchi, blackcurrant and yuzu around a core of geranium, heliotrope and evodia on a base of sandalwood, tonka and musk.

'NouvEAU' by 4711 Body Sorbet Lotion 200ml For Him or For Her £10.00	'NouvEAU' by 4711 Deodorant Natural Spray 75ml For Him or For Her £10.00
'NouvEAU' by 4711 Eau de Cologne Natural Spray 100 ml For Him or For Her £20.00	'NouvEAU' by 4711 Eau de Cologne Natural Spray 50 ml For Him or For Her £15.00
'NouvEAU' by 4711 Eau de Cologne Splash & Spray 150 ml For Him or For Her £25.00	'NouvEAU' by 4711 Refreshing Body Spray 150ml For Him or For Her £10.00
'NouvEAU' by 4711 Shower Gel 200ml For Him or For Her £10.00