Made in Italy Emotional Olfactive Landscapes is a collection of five Eau de Parfum fragrances that hold the olfactory impression of a specific time and place. The landscapes tell short tales. We all like to collect objects that remind us of pleasant times and people, such as a cinema ticket, a photograph, a text message, a diary, a comment in a blog. We like keeping them because they are a small part of our life.

Smells and scents trigger the most powerful memories and the sense of smell can suddenly bring to mind long-forgotten events and awaken every other sense. That event becomes now. All the places contained in Made in Italy are Italian ‘olfactive landscapes’ – but not the most obvious ones that would make a perfect postcard.  They are natural or urban landscapes. If they are landscapes in Venice they will not be Piazza San Marco or Piazza di Spagna if in Rome. Just walk round the corner, there you will find the flawed beauty of an unexpected moment. The fragrance captures this moment and makes it eternal.