Invented by the independent perfumer Vanina Muracciole, Origino is a base composed of a cocktail of musks. This “ball of musks”, concentrated into a perfume extract, marks nothing less than a new beginning. For François Hénin, the founder of Jovoy perfumes and boutiques, it is the origin for creating a new olfactory universe: “What was nothing more than a creative olfactory exploration, a game between Vanina and me, led to the genesis of a completely new brand.” Very quickly, the pieces of the puzzle fell into place; at first it was similar to a word game, in the form of advertising slogans.