A British based fragrance house, Electimuss derives its name from the Latin verb for ‘to choose the best’. Inspired by the classical splendour of Ancient Rome, Electimuss selects the finest ingredients from around the world to craft their perfumes. Incorporating a range of luxurious scents, from truffle and Mysore sandalwood to the exotic beauty of Oud, the house combines a reverence for the heritage of perfume with a stridently modern vision. Roullier White are proud and excited to share this wonderful British perfumery with our customers.