CULTI MILANO founded in 1990 by Alessandro Agrati, eclectic interior designer, who realised what a fragrance can do to characterize an environment and drew his inspiration from rattan handwork to create the first sticks diffuser: a product of new design which uses this material to release fragrance into private and public spaces.
Thus, CULTI MILANO’s iconic product was born: the company developed its production in this segment, and soon became the world’s leading brand forresearch, quality of the materials, the exclusivity of its fragrances. This is why originality is one of the essential values of the CULTI MILANO brand, the first to introduce a new system to diffuse the fragrance in the air, a system which has now become widely used.
The company has been in business for 25 years; it is a subsidiary of INTEK GROUP spa, an Italian holding company with a diversified presence in the industrial, financial and services sectors. Its ownership structure guarantees solidity of CULTI MILANO and its investment potential. 2015 marked the beginning of a major process of renewal, in terms strategy and organisation.
The existing products were rationalised, and new concept created, including newly formulated fragrances. The goals that the company had set for itself, in fact, were both to confirm the brand’s high-end positioning in the market and to continue to be a trail blazer, introducing new ideas and new trends for a highly refined, demanding clientele seeking increasingly sophisticated sensory stimuli.
In fragrance and component selection the utmost attention is paid to quality, which is yet another primary value of CULTI MILANO, a distinctive trait of the brand which plays a significant role in product choice, together with other objective factors and a strong emotional appeal. The refinement of the fragrances, combined with the elegance of the containers and the packaging, have made the CULTI MILANO product into an undisputed style icon.