Blood Concept
Blood Concept, was created in 2010 by Antonio Zuddas and Giovanni Castelli, both from Milan. Now licensed to Intertrade Group and thanks to the expertise of their master perfumers and the guidance of Celso Fadelli, new olfactive stories are being presented. This is not the only element to change; working with Agenzia del Contemporaneo, they have also transformed the project aesthetically. Each flacon has become an object of strong visual impact: a cube-shaped casket box holds an elegant semi-transparent black glass cylinder capped with an oversized matt black stopper and a palette of colours chosen for the silk-screen printed detail.